23 April 2020
David Gluckman – If you don’t know what you can’t do, you can do anything!
David Gluckman describes his experiences during a lifetime creating brands, many of them in the drinks business. He tells the unlikely story of how and why brands happened. Discover how Baileys Irish Cream emerged after a visit to a Soho supermarket on a chilly April morning ; how Blue Nun inspired the development of Le Piat d’Or, the UK’s most successful French Red wine brand ; the unlikely tale of Red Chardonnay ; the origins of one of Princess Diana’s favourite drinks; the story of the little blue egg that stopped your milk tasting of kippers. And more.